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Press release: The Chord Co.’s new Sarum T range gains a huge performance upgrade

21st FEBRUARY 2017 PRESS RELEASE FOR IMMEDIATE ATTENTION

THE CHORD COMPANY’S NEW SARUM T RANGE GAINS
A HUGE PERFORMANCE UPGRADE

The Chord Company has launched Sarum T, a new cable range that directly benefits from Chord’s proprietary Taylon® insulation, which to date, has been the preserve of its flagship ChordMusic range

The Chord Company has launched Sarum T, a new cable range that builds on the success of the acclaimed Sarum Super ARAY range and introduces Chord’s breakthrough proprietary insulation material, Taylon®, bringing a major performance upgrade.

To date, Taylon® has been exclusive to the flagship ChordMusic portfolio, but now Sarum T brings the remarkable benefits of The Chord Company’s proprietary dielectric to a new, more accessible price level. Previous generations of Sarum Super ARAY cables have featured a PTFE dielectric. The upgrade to Taylon® introduces a raft of performance benefits.

What is Taylon®?

Taylon® is a revolutionary insulation material unique to The Chord Company. It originates from the most demanding military applications where highly advanced communication cables, both in space and on the ground, must offer predictable performance, regardless of environmental conditions. Taylon® is phase-stable at typical room temperatures and its implementation within audio cables preserves the critical timing information within music.

Taylon® is the best-performing dielectric The Chord Company has used in over 32 years of UK design and manufacturing. It is the most neutral and phase-stable insulation material available and remains the biggest step forward in insulation performance since the introduction of PTFE. Taylon® has been implemented throughout the new Sarum T range bringing an improved dimensional accuracy and an evolved geometry, which have further improved mechanical behaviour and shielding.

Sarum T also benefits from The Chord Company’s Super ARAY mechanical optimisation, factory terminations and hand-made construction. Sarum T raises the performance bar just as its stablemate ChordMusic did when Taylon® was first introduced.

Existing Sarum customers can upgrade to the new Sarum T standard with a factory rebuild service, costing around 40 per cent of Sarum T’s sale price (excludes speaker cables). Custom lengths can be made to order.

Price, configurations and availability

Sarum T Analogue (interconnects): RCA, XLR and DIN from £2,100 p/m

Sarum T Digital (interconnects): S/PDIF, AES/EBU and BNC from £2,100 p/m

Sarum T Speaker Cable: Bananas and spades from £1,800 (for a 1.5m pair)

Sarum T Power Cable: Schuko, UK, US, 16A and 20A from £1,900 p/m

Contacts for publication

 

Tel: 01980 625700

Email: sales@chord.co.uk

Web: www.chord.co.uk

 

Press contact

 

For further information on The Chord Company, images and review requests, please contact Dan George: +44 (0)7899 808918 or dan@dangeorgecommunications.com

 

Images can be found here
About The Chord Company

The Chord Company is the UK’s leading high-performance A/V cable manufacturer. The company has been painstakingly designing and hand-building superior audio cables in Britain, for discerning customers in over 50 countries, for more than 30 years.

The Chord Company is driven by an uncompromising desire to make music ‘live’, regardless of source. The Chord team takes enormous pride in delivering this goal, resulting in class-leading cable products, whether standard or bespoke. In-house design and manufacturing provide complete control of the production process, guaranteeing consistency and creating a family of cable products that thousands of music lovers choose to enable their audio systems to perform at their very best.

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