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Solstice Special Editition ! New ad in Stereophile


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Not to worry......  It'll be in Webster's next year, along with LOL, YMMV, LMAO, ROTF, "U" and other great literary works of the 21st century!

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2 hours ago, sktn77a said:

Not to worry......  It'll be in Webster's next year, along with LOL, YMMV, LMAO, ROTF, "U" and other great literary works of the 21st century!

https://www.merriam-webster.com/dictionary/editition
 

The word you've entered isn't in the dictionary. Click on a spelling suggestion below or try again using the search bar above.“

(I‘ve no relationship with Merriam-Webster)

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Probably the editor had had too much covfefe

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1 hour ago, 13th Duke of Wymbourne said:

Probably the editor had had too much covfefe

Good one.  And quite possible that Naim will "gaslight" us and say that we're crazy and that's how they spell it.   

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'krazy' surely!

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Amazingly, in the new issue of 'The Absolute Sound', the very same ad is featured on the back inner cover page....with the same spelling error! 

I guess the editors for both publications are on the same parole:|

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Are you sure it's not a marketing trick?  Like Linn's "k" obscenity. 

Regards Andrew 

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8 hours ago, Daveyf said:

Amazingly, in the new issue of 'The Absolute Sound', the very same ad is featured on the back inner cover page....with the same spelling error! 

I guess the editors for both publications are on the same parole:|

Responsibility is 100% on Naim or their US distributor who arranges these ad buys. The mag just receives these digitally and it's not really on them to proof read advertising.  

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These publications just print exactly what is sent to them in case it might be a name quirk after all look at the mess LINN might be in with advertising “K” xD

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It seems to me that this spelling/proofreading error has become the Focal point of the ad!:minikev:

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4 hours ago, andrew s said:

Are you sure it's not a marketing trick?  Like Linn's "k" obscenity. 

Regards Andrew 

“obscenity”? Bit strong?
 

’troll

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5 hours ago, andrew s said:

Are you sure it's not a marketing trick?  Like Linn's "k" obscenity. 

Regards Andrew 

If it is a marketing ploy, I don't think it is a very good one. Although it would seem that folks have noticed the 'error'. Unlike Linn's use of 'K' which makes sense from a marketing perspective, this apparent spelling error...not so much, IMO. 

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2 hours ago, Moomintroll said:

“obscenity”? Bit strong?
 

’troll

I guess it may be considered an "obscenity" if one is an English language / grammar obsessive? E.g. one who froths over mis-use of apostrophes (I will admit to being one of those :D), or who spends long winter evenings debating the use of the Oxford comma?

But, on balance, I would see it as a neat marketing ploy over more than 4 decades, so hardly an obscenity.  

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28 minutes ago, Andyt916 said:

I guess it may be considered an "obscenity" if one is an English language / grammar obsessive?

Of course, the 'K' has previous  form Andy - as there's nothing English (or Scottish come to that) when it comes  to karat! 

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