29th March 2018, Wiltshire: The Chord Company has expanded its award-winning ARAY-technology Shawline range with the introduction of a high-quality power cable to complement its signal-carrying cables: Shawline Power cable (1m: £200) www.chord.co.uk

The Chord Company’s new Shawline Power cable is a high-quality (lifetime-warranty*) mains product that perfectly complements the Shawline range’s digital and analogue signal-carrying cables, whilst drawing on the company’s 30+ years’ experience in producing high-quality A/V cables. Featuring an advanced design, Shawline Power has evolved from its predecessor, the Power Chord, and now features a number of significant design and construction improvements.

The upgrades have been introduced to improve the overall resolving power and dynamics of connected A/V components, and have simultaneously introduced a worthwhile update of a time-proven Chord Company favourite. Chord’s legendary build standards mean the same principles, methodology and know-how applied to the signal-carrying cables are also implemented in the power products.

The new cable benefits from design cues and construction techniques developed for the company’s flagship power cables, whilst retaining real-world affordability. Shawline Power features a greatly improved conductor which benefits from a noticeably thicker stranded core. It uses 3 x 14 AWG high-purity multi-strand copper conductors in a parallel layout, with a dual-layer floating shield. The unique shielding system means it can also improve picture quality when used with projectors and screens.

Its dual-layer high-frequency-effective braid and foil combination outer shielding system gives the cable additional protection from the RF interference generated by many of today’s household devices. Shawline Power also benefits from internal and external PVC insulation with a high mechanical damping factor. The cable is beautifully finished with a high-density vibration-damping outer jacket.

The UK-designed Shawline Power cable offers a significant performance upgrade over its predecessor and takes the number of cable solutions in the Shawline portfolio to nine. The cable is available fitted with high-quality 10- or 16-amp IEC plugs, precision-engineered by a specialist company to The Chord Company’s specification. Euro/Schuko, Australian and USA mains plugs are available to order. Standard lengths include 1m, 1.5m and 2m. Custom lengths and terminations are also available.

*Shawline Power is offered with a (non-transferable) lifetime warranty which includes defective materials and workmanship but excludes normal wear and tear, failure to follow instructions and/or any unauthorised repairs or modifications.

Price and availability

Shawline Power is available now: 1m £200; 1.5m £250; 2m £300.

The Chord Company contacts for publication

Tel: 01980 625700
Email: sales@chord.co.uk
Web: chord.co.uk


Press contact

For further information on The Chord Company, images and review requests, please contact Dan George: +44 (0)7899 808918 or dan@dangeorgecommunications.com


High-res image can be found here

About The Chord Company

The Chord Company is the UK’s leading high-performance A/V cable manufacturer. The company has been painstakingly designing and hand-building superior audio cables in Britain, for discerning customers in over 50 countries, for more than 30 years.

The Chord Company is driven by an uncompromising desire to make music ‘live’, regardless of source. The Chord team takes enormous pride in delivering this goal, resulting in class-leading cable products, whether standard or bespoke. In-house design and manufacturing provide complete control of the production process, guaranteeing consistency and creating a family of cable products that thousands of music lovers choose to enable their audio systems to perform at their very best.

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