Before I get started with this topic as new member here, I must for the record state that I am not 'in the hi-fi industry' as manufacturer or seller of my own product (anymore) but merely operate as freelance adviser with my own established client base, built from 36 years in and out of the industry from sales through to installation; the latter now being my present remit, including design with preparing house wiring schematics and furniture design and sourcing random product by putting my client's in-touch with suppliers while I piece together a planned system in their given home, - and that's it. I will not be talking about anything with regards 'promotion' that is of benefit to this author or any other operation that I have association with on this forum; as is the policy of any such forum as I understand.
Being fully aware that this forum probably covers every discipline within it's membership that doubtlessly require absolutely no help from what I do, nor the desire to get involved with the likes of any operation of this kind in the first place, then should anyone find the content I write giving cause for issue, then any subsequent complaint will find me a most obedient and compliant newcomer who will respond in kind. I also have a sense of humour but wished to get that all off my chest beforehand.
Now, my gripe is about certain overseas operations and their loose & fast marketing approach, almost overnight, with long established, reputable and highly successful UK-based hi-fi manufacturers whose ethic was based upon credibility of product, heritage, position in the marketplace, and goals. Said new controlling arms taking it into their belief that all of that was nothing worth bothering with and simply hiring a firm of web-designer IT-based consultants, (read: barely out of school/Uni or 20-30-something Yuppies/Hipsters - delete as applicable), who proceed to rob the brand of it's identity; destroying and ultimately alienating decades of goodwill or reputation said brand enjoyed almost overnight to all who see the supposed 'idealised' model of white-teeth shiny people in modern £multi-million riverside high-rise interior shots. This self-aggrandising model of general all-round BS marketing is not representative of the home UK market, but rather the imagined Manhattan high-life 'dream' existence, - right down to the use of non UK English spelling, and on a UK product. Frankly, it turns my stomach.
As dear old Tel' used to say, "Is it me?" - or am I just sounding old and not moving with the times? Any feelings on this. I know that many aren't happy with a certain French take-over in Wiltshire and the ex- Tulse Hill boys in Strathclyde are now having their heart pulled-out. The web-site is dreadfully wide of the mark!
Being fully aware that this forum probably covers every discipline within it's membership that doubtlessly require absolutely no help from what I do, nor the desire to get involved with the likes of any operation of this kind in the first place, then should anyone find the content I write giving cause for issue, then any subsequent complaint will find me a most obedient and compliant newcomer who will respond in kind. I also have a sense of humour but wished to get that all off my chest beforehand.
Now, my gripe is about certain overseas operations and their loose & fast marketing approach, almost overnight, with long established, reputable and highly successful UK-based hi-fi manufacturers whose ethic was based upon credibility of product, heritage, position in the marketplace, and goals. Said new controlling arms taking it into their belief that all of that was nothing worth bothering with and simply hiring a firm of web-designer IT-based consultants, (read: barely out of school/Uni or 20-30-something Yuppies/Hipsters - delete as applicable), who proceed to rob the brand of it's identity; destroying and ultimately alienating decades of goodwill or reputation said brand enjoyed almost overnight to all who see the supposed 'idealised' model of white-teeth shiny people in modern £multi-million riverside high-rise interior shots. This self-aggrandising model of general all-round BS marketing is not representative of the home UK market, but rather the imagined Manhattan high-life 'dream' existence, - right down to the use of non UK English spelling, and on a UK product. Frankly, it turns my stomach.
As dear old Tel' used to say, "Is it me?" - or am I just sounding old and not moving with the times? Any feelings on this. I know that many aren't happy with a certain French take-over in Wiltshire and the ex- Tulse Hill boys in Strathclyde are now having their heart pulled-out. The web-site is dreadfully wide of the mark!