Like him or loath him, I actually agree with this guy’s review and explanation as to why this speaker sounds the way it does…
I bought a pair blind last year based on the hype but ultimately couldn’t get on with them for a couple of reasons. As I stated in my comments at the time, it’s a fine speaker for the price. I felt that the treble was excellent but I didn’t find them to be that transparent or resolving (and I couldn’t get on with their bass).
I think that your comments regarding the treble may have two causes:
• one is that of references/habit - most speakers exaggerate the treble, and not all tweeters produce really "smooth" treble and if that's what one's used to then the LS50s will sound "wrong"; some people, perhaps out of habit, enjoy that artificial "crispness" and "liveliness", that fake sense of "resolution"
• the second one has to do with the directivity characteristics of Kef's coax, which narrows progressively from the mid-midrange upwards - what this means is that the speaker will put out less energy than normal small standmounts in the lower treble, making it sound "darker" and more "laid back/relaxed" in typical untreated rooms
I haven't listened to the Metas but the original LS50s had a slightly shelved up-treble which has been corrected in this model, and to me they sounded a bit "bright" overall, but also lacking in the sub-bass department making the addition of subs compulsory.
It is also important to note that Kef recomends a toe-in that is around 10° off axis (speakers must point slightly outwards of the listener's shoulders) in order to reduce the effects of acoustic interference produced by the coaxial driver.
Kef LS50 Meta - horizontal dispersion
Q Acoustics Q3020i - horizontal dispersion